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Drive New Membership: Online Reputation Management and Social Engagement

By | Blog, Orangetheory, Orangetheory, Press Release

The holiday season is a beautiful time of year—for getting new members! New Year’s Resolutions can be the perfect motivator to bring new faces into your Orangetheory Fitness studio. Thanks to the Holiday CORE 4 and FLEX 5 gift packs, current members can give their friends and family access to your studio as a gift for Christmas or Hanukkah. With the potential for new membership so high, this is an especially crucial time to make sure your online reputation and social media community strategies are optimized.

When resolution-makers search for a new fitness regime, what will they learn about your studio? Even before trying a free session, prospects gather information about your studio from multiple sources, two of the top contenders being Facebook and Yelp. Both of these platforms showcase reviews, including star ratings, detailed feedback, and your responses to that feedback. A prospective member who sees a low star rating, negative feedback, and/or complaints that have not been responded to properly (or at all) will likely never step foot in your studio.

More than just a review platform, your studio’s Facebook should also serve as an online extension of your studio’s community. This publicly visible page allows prospective members to get a feel for the environment and culture of your studio before ever stepping through the door. Orangetheory Fitness produces the real results people want—but it’s also a place for bonding, friendship, and fun. It’s a tight-knit fitness family made up of people who are excited to be there and who have fun while supporting each other’s goals and reaching their own. Engaging posts and campaigns that encourage interaction among you and your members can show a prospect the additional perks of joining Orangetheory Nation.

The Holiday CORE 4 and FLEX 5 gift promotions serve as powerful word-of-mouth referrals backed by free sessions and a heart-rate monitor for the recipient. Even referrals who learned about the studio from a friend will collect additional information from multiple sources. Overly negative reviews on Yelp will lead them to trying the workout with an already negative preconception, possibly having a negative impact on their actual workout experience. Positive reviews and a fun, engaged online community can help prepare them to see your studio as a place they want to be—and ultimately make them want to sign up for more than just the four sessions they received as a gift.

Ask yourself these questions as you begin to consider whether your online reputation and social media engagement are optimized for the holiday season:

  • Where are people leaving reviews about my studio?
  • How many of these reviews are positive/negative?
  • Have I responded to all of these reviews?
  • How many reviews have been left?
  • Am I doing anything to encourage more reviews to be left?
  • Am I doing anything to increase exposure of positive reviews?
  • Do my social media posts show what’s special about my studio?
  • Are my social media posts eliciting any response from members?
  • Am I responding to all members’ comments on Facebook and Instagram?
  • Am I monitoring analytics for insights about social media engagement?

Building your online reputation and strengthening your social engagement can be a time-consuming endeavor but when executed properly can have a significant impact on your studio’s leads and conversions.

LocalLight Digital Marketing social media plans include options to fully manage your studio’s online reputation and social engagement. For more information, please contact us at or 786-703-3083.

Boost Pre-Open Sales with LocalLight Digital Marketing

By | Blog, Orangetheory, Orangetheory, Press Release

The LocalLight Digital Marketing experts at Illuminati Studios have developed a thorough understanding of the Orangetheory Fitness brand and the best marketing practices to grow a pre-open studio. By working with Orangetheory since Studio 0002, we have proven success helping 53 studios reach the famed 500 Club, including Orangetheory Fitness Nona.

What makes our program for pre-open studios so effective?

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Social Media & Content for Your Orangetheory Fitness Studio

By | Blog

Supercharge your studio’s social media and content marketing with these expert plans from the LocalLight digital marketing experts of Orangetheory Fitness. We’ve worked with Orangetheory from Studio 0002 and have become masters of leading pre-open studios to the 500 Club and strengthening that all-important sense of community and oneness that keeps members burning strong in open studios. Our team of knowledgeable social media, content, design, digital, and account specialists collaborate internally and with your team to deliver the high standard of quality it takes to elevate your studio to its All-Out level.

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Introducing Dashboard 2.0

By | Blog, General, Orangetheory, Press Release

We are excited to launch the new reporting dashboard for all our Orangetheory Fitness partners. The new dashboard offers a variety of new features to help you gain a better sense of your lead generation activities, media spends and overall campaign activities in one easy-to-use screen.

Dashboard 2.0 will be available when you log in to your account. You can also watch a quick video that highlights new features.

New Features Include:

  • New, user-friendly interface.
  • Expandable graphs depicting leads, clicks, and impressions.
  • “Drag-and-drop” date range filters to compare performance trends over specific periods of time.
  • Option to track multiple studios.
  • Exportable leads data.

Portal V 2.0 Set to Launch in September 2016

By | Blog, General, Orangetheory, Press Release

The LocalLight Digital Marketing team recently rolled out an updated version of our reporting dashboard for beta testing. We expect to fully launch our Portal V 2.0 in September 2016.

The reporting dashboard is an essential tool that enables our clients to easily understand the success of their past and present digital campaigns, tracking everything from impressions and clicks to leads and lifetime value of conversions.

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Meet the Staff: Jade Gray

By | Blog, Meet the Staff

If you have ever had the pleasure of working with Jade Gray, Account Executive for LocalLight Digital Marketing at Illuminati Studios, you are fortunate to know her as bubbly, patient, kind, organized, and capable of ensuring a consistently high standard of quality. She is an amazing employee who we’re incredibly proud to have on our team, but what you might not know is that she’s pretty awesome outside of work, too!

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Webinar: Put the Power of Social Media to Work For Your Local Studio

By | Webinars

Do you know how many people are using social media—and how many of those are potential customers? In this high-level introduction to social media best practices, we’ll start by guiding you through the stats and demographics of social media use. Packed with tips for relevant platforms like Facebook, Twitter and Instagram, you’ll learn how to leverage valuable content and cutting-edge tools to boost your social media presence. Use the power of social media to build a fan base, increase engagement, extend your reach and grow your business.

When: Thursday, July 14, 2:00-3pm EST

This is a free webinar for Orangetheory Fitness studios.

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